The relationship among perceived risk，Product Involvement, and Purchase Intention – An Example of Import the USA beef
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === This study aims to explore the U.S. beef imports, by investigating the relationship between consumer’s awareness of the risk (perceived risk) and its purchase intention. And at the same time to further explore the interference effect between consumer products i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6cj57b |