A Study of the Relationships among Product Innovation, Experience Marketing, Perceived Value and Purchase Intention in Cultural and Creative Industry－A Case of Korean Design Life Goods
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === Technology always come from human nature, but more ideas are needed in life. Due to the wave of globalization, what people need now in the market are products of high quality, great originality and good design, rather than basic functional ones. Korean wave rep...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c6fps5 |