A Study of Crisis Responses in School Bullying Events
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 101 === This study used experimental method to investigate the effects of the crisis communication strategies the school takes when facing Bullyong campus events. The main results are as follows: 1. When using a single strategy, apology and information strategy had be...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47870718328943549587 |
| Summary: | 碩士 === 大葉大學 === 人力資源暨公共關係學系 === 101 === This study used experimental method to investigate the effects of the crisis communication strategies the school takes when facing Bullyong campus events. The main results are as follows:
1. When using a single strategy, apology and information strategy had better crisis communication effects.
2. When using combination strategies, deny strategy coupled with information strategy,there was no significant effects, but the excuse and apology plus information strategy can enhance the effectiveness of communication.
3. Information strategy can achieve a similar effect with the apology strategy
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