A Study of Crisis Type and Organization’s Emotional Response
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 101 === Literatures focusing on crisis communication have proposed substantial research results in public emotion, while they have less referred to the effect of emotional response of the crisis entity on communication efficacy. This study takes an accident of a break...
Main Authors: | Chong-Pian Wu, 吳崇平 |
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Other Authors: | Hui-Chung Yao |
Format: | Others |
Language: | zh-TW |
Published: |
2013
|
Online Access: | http://ndltd.ncl.edu.tw/handle/62547483279900720625 |
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