A Study of Crisis Type and Organization’s Emotional Response

碩士 === 大葉大學 === 人力資源暨公共關係學系 === 101 === Literatures focusing on crisis communication have proposed substantial research results in public emotion, while they have less referred to the effect of emotional response of the crisis entity on communication efficacy. This study takes an accident of a break...

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Bibliographic Details
Main Authors: Chong-Pian Wu, 吳崇平
Other Authors: Hui-Chung Yao
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/62547483279900720625

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