| Summary: | 碩士 === 大葉大學 === 資訊管理學系碩士班 === 101 === As an emerging knowledge sharing activity on Internet, crowdsourcing is defined as organizations post or outsource tasks to Internet users and provide rewards to attract a crowd on sharing ideas or techniques in responding to inquiries. What motivate Internet users to actively participate in crowdsourcing? Many previous studies examined user’s intention or behavior towards Internet applications based on Theory of Planned Behavior and Technology Acceptance Model. However, these theories are insufficient to explain Internet user’s intention to join in crowdsourcing. This study explores the factors influencing Internet user’s participation in crowdsourcing from the social capital perspective. Based on the prior studies, the research hypotheses were established. Through an online survey, a total of 200 effective samples were collected from Internet users who participated in crowdsourcing. A structural equation modeling approach was adopted to test the research model. Results of measurement model showed the instrument had sound validity and reliability and the model fitness was good. Results of structural model indicated that Social Interaction Ties, Identity, Trust, Altruism, and Interest significantly affected Internet user’s intention to participate in crowdsourcing while Comfort and Rewards had no significant effect. This study confirms the major factors influencing Internet user’s intention to participate crowdsourcing. Findings inform effective management of crowdsourcing initiatives for organizations.
|
|---|
