The Application Study of Semiotics inAffordance Design Approach

• Main Authors: Wen,Tzu-I, 溫子誼
• Other Authors: 卓銀永
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/23843772318961231954

碩士 === 大葉大學 === 設計暨藝術學院碩士班 === 101 === His research, based on Affordance and semiotic theory, conducts product design. Affordance, originating from the concept in the ecological psychology, delves into the consumer-oriented behaviors, which further sparks the subconscious of consumers. Besides, in the case of semiotics used in the product design, we can understand the transformation where designers set out to design a product. Seemingly, Affordance and the employment of semiotics in the product design are polarized but overlap in many ways. This research aims to clarify the grey area between the two design strategies and bridge them, so that when a designer design products, it can help him minimize the misunderstandings among users and maximize the designer’s understanding of users who grasp the simplicity of products. This research includes three phases. 1.Research leading-in part .2.Research implementation.，3.Research integration. At first, collect and study bibliographies associated with the research to reinforce the foundation of theories and the information of cross-references in each phase and to conduct preliminary research. Second, through cross-comparison and analysis between two different design approaches, the second phase attempts to make clear the grey area and bridge them. With the help of researching and comparing, we can understand the meaning and product transformation of the new design approach in the design process. Besides, after the researcher employs the simple simulation on pratical designing, and then engages in innovative designing to appreciate the design process of this model. On top of that, the researcher examines and corrects further the transforming procedure between Affordance and semiotic theory; finally, the researcher participates in an exhibition to prove the work.