A Study of Purchase Intentions on TV Shopping for 3C Products – Comparing the Consumers of Taiwan with Mainland China.
碩士 === 大葉大學 === 企業管理學系碩士班 === 101 === With the diversification of daily science-and-technology and mass media, as well as in the E-epoch, the consumers are enabled to enjoy the fun of shopping convenience at home. The TV shopping channel will be converted to the screen above entities, as long as con...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/47492387070576645270 |