The Impact of Service Quality on the Corporate Brand Image - Postal Simple Life Insurance

碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 101 === In a competitive insurance market, improving service level to enhance corporate brand image is an important issue for insurers. According to the statistics released by the Executive Yuan on Feb. 22, 2013, the gross domestic product (GDP) of the service secto...

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Bibliographic Details
Main Authors: En-Ning Huang, 黄恩寧
Other Authors: Tsu-Wei Yu
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/71212942772329880640