A Study on the Relationship Among Fundraising Types, Switching Intention and Donating Behavior – Nonprofit Organization Marketing Model as an Example

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 101 === In recent years, the pets rising is becoming a common practice and almost from "companion animals" instead of "pets" has been adopted. However, the reasons of the economic recession or personal preference caused or changed, but also are forc...

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Bibliographic Details
Main Authors: Pei-Lien Kao, 高佩蓮
Other Authors: Meng-Jang Lin
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/52324181822320439175