The Effects of Experiential Marketing and Perceived Value on Purchasing Intention-Using Lifestyle as Moderating Factor
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 101 === With the alternation of generations and the on-going changes of lifestyles, consumers have been more demanding on clothing. Rather than simple functions such as keeping warm from cold weather in the past, consumers today seem to pay more attention to taste, fas...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77776434304741298771 |