Relationships among Personalized Services of Shopping Websites, the Need for Uniqueness of Online Shoppers, and Relationship Quality
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 101 === Recently, the increased self-awareness of online shoppers has promoted vigorous development in online shopping, developing personalized functions and uses for online shopping. The consuming behaviors of online shoppers vary, and the needs and expectations of on...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45507759355772034583 |