| Summary: | 碩士 === 健行科技大學 === 經營管理研究所 === 101 === As cross-strait political form harmonious progress in trade and economic development stake ECFA agreement has been signed, which open mainland to Taiwan for sightseeing and other tourist activities and free a rapidly growing consumer business opportunities in Taiwan. Now, mainland tourists everywhere, facing the mainland part of the passenger amazing spending power and the pursuit of better medical services demand makes additional medical tourism to Taiwan for sightseeing trips to get the medical community and the enthusiastic discussion and evaluation of tourism, but also has prompted the International Medical zone industrial policy shaping.
This study addresses relevant data collection and analysis to the status of health care services in Asia and the advantages and disadvantages of medical services in Taiwan to compare, through literature review and interviews with experts in the questionnaire, the use of statistical software for data SPSS test and factor analysis , SWOT strategy matrix and applying five forces analysis discussed the situation in domestic and international competition in international medical services.
Results shows that in order to mainland tourists in Taiwan-based international health services over potential competitors a competitive advantage, but the Taiwan medical technology, professionals, medical management, and medical services must still be better, and to overcome the obstacles towards international medical especially statute of limitations, the marketing capabilities of external, international medical quality certification. Besides international medical tourism zone selected in Taoyuan City Taoyuan HSR station industry precincts established, will be faced with the huge investment, medical personnel stationed in the lack of willingness surrounding the lack of well-known characteristics of tourist attractions, sightseeing tour operators alliance effectiveness is limited, short-term investment returns are not optimistic, etc. negative factors.
We recommend that private investment in industry and government-led units should be doing more in-depth feasibility assessment.
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