The Relationship between Service Innovation and Brand Equity – Case study on Tokyo Fashion
碩士 === 健行科技大學 === 經營管理研究所 === 101 === The service sector comprises roughly 70 percent of the gross domestic product of developed nations and employs more people worldwide than either agriculture or manufacturing. Nowadays, all kinds of companies are more and more reliant on service-based business. C...
Main Authors: | Yu-Chieh Pan, 潘語婕 |
---|---|
Other Authors: | Dr. Trang-Yu Yeh |
Format: | Others |
Language: | zh-TW |
Published: |
2013
|
Online Access: | http://ndltd.ncl.edu.tw/handle/79809193825299679307 |
Similar Items
-
The Relationship of Price Perception, Fashion Involvement, and Brand Equity - Analysis of Comparison between Global and Local Fast Fashion Brands
by: Huang, Yiping, et al.
Published: (2012) -
The Relationship between Brand Personalities and Brand Equity - An Investigation on European Consumer Perception towards Fast Fashion Brands
by: Wang, Yi Yun, et al. -
The Effects of Online Brand Communities on Brand Equity in the Luxury Fashion Industry
by: Stefano Brogi, et al.
Published: (2013-08-01) -
The relationships among Brand Image, Brand Equity and Brand Licensing-Brand Love as the Moderator
by: Yang, I-Jye, et al.
Published: (2015) -
Comparison between social media and traditional media impacting consumer-brand relationship - A case of fast fashion brands
by: Phan Hong Nhung, et al.
Published: (2014)