The Relationship between Service Innovation and Brand Equity – Case study on Tokyo Fashion

碩士 === 健行科技大學 === 經營管理研究所 === 101 === The service sector comprises roughly 70 percent of the gross domestic product of developed nations and employs more people worldwide than either agriculture or manufacturing. Nowadays, all kinds of companies are more and more reliant on service-based business. C...

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Bibliographic Details
Main Authors: Yu-Chieh Pan, 潘語婕
Other Authors: Dr. Trang-Yu Yeh
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/79809193825299679307

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