Performance Evaluation for the Homestay Industry: Integration Humanities Environment Evaluation System

• Main Authors: Ting-Wei Chou, 周定緯
• Other Authors: 林文晟
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/25363322626877365868

碩士 === 健行科技大學 === 經營管理研究所 === 101 === In Taiwan, lifestyle is gradually changing due to the development of economy and completive market. Pursuing a higher service quality is the major consumer trend for many Taiwanese people. Also, home stay owners pointed out that how to provide quality service has become an important issue in lodging business. The quality service provides by the home stay owners might not fulfill customer’s expectations and results the failure in keeping customers. The study uses the concept of the humanities environment which consists of four dimensions to develop performance indicators of homestay industry. First, the questionnaires are mailed to the managers of homestay industry in order to find the key factors and indicators. Based on the result, it consists of seven key performance factors. Then, the study applies AHP to measure the key factors and indicators’ weights. Finally, a performance appraisal system for homestay industry by indicators is established for reference. The results showed that in the first layer of the factors to homestay Industry, the "infrastructure" and "service quality" are the most attention. Scholars believe that quality infrastructure and services should be the most important things that they need to provide, so we know the services that homestay Industry provided compare to the other accommodation industries is very close, it won’t be different that just because it is a family sideline business.