The effect of advertising appeals and involvement-A study on military recruitment Ads
碩士 === 健行科技大學 === 經營管理研究所 === 101 === The main purpose of the present study is to investigate how to increase the effectiveness of recruiting advertisement in military. Specifically, the relationship between advertising appeals and advertising effectiveness was examined. Additionally, involvement mi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76159630125774742059 |