The Influence of DataBase Marketing on the Enterprises' Operating Performance
碩士 === 中原大學 === 資訊管理研究所 === 101 === In 2000’s, developing in I.T. rapidly. The enterprises have the ability to store large amounts of customer information (such as Data Warehouse) and taken advantage of data analysis tools (such as data mining, etc.) to find out the real needs of potential customers...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19001280294606535262 |