| Summary: | 碩士 === 中原大學 === 商業設計研究所 === 101 === The huge revenue from the peripheral products of movies and ACGs (Animation, Comics, Games), which turn this market into a red ocean market. The theme of robots or Science Fiction has high percentage among all these segments. Classic robot franchise “Transformers” co-created by Hasbro and TAKARATOMY (originally known as TAKARA) in 1984. The children who were the customers at that time, have turned into the adults who can afford the products and be financial independent. To these “collect”, getting these products is not only to fulfill the regret or to extend the emotion, but also to achieve Self-actualization. Also enjoying the design of the products has turned into the collecting behavior, these are the hints of the new focus of the toy market.
“A Study of Customer Value on Collecting Behavior of Toys－Take Transformers as an Example” is focus on the customer behaviors of from teenager to adults, also cover the history of “Transformers” and the impact. Based on my primary research, I analysis with the product spec, marketing, package design…etc., and use the result as the foundation of my product design. I hope that my research can be the data research model for the R&;D of the toy, and enlarge the creation industry.
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