A Study of Customer Value on Collecting Behavior of Toys－Take Transformers as an Example
碩士 === 中原大學 === 商業設計研究所 === 101 === The huge revenue from the peripheral products of movies and ACGs (Animation, Comics, Games), which turn this market into a red ocean market. The theme of robots or Science Fiction has high percentage among all these segments. Classic robot franchise “Transformers”...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z7h4yy |