The Application of Social Presense within the E-commerce and Physical Store：The Analysis in 3C industry

碩士 === 中原大學 === 企業管理研究所 === 101 === Nowadays IT industry has developed rapidly, Online shopping is becoming more and more mature. Consumers can rely on your monitor and keyboard at home, will be able to achieve the purpose of shopping. Consumers seem to have no physical store. This is not the factua...

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Bibliographic Details
Main Authors:	Shih-Hsiu Lin, 林士修
Other Authors:	Chyong-Ling Lin
Format:	Others
Language:	zh-TW
Published:	2013
Online Access:	http://ndltd.ncl.edu.tw/handle/07620070053712658032

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spelling	ndltd-TW-101CYCU51210722015-10-13T22:40:30Z http://ndltd.ncl.edu.tw/handle/07620070053712658032 The Application of Social Presense within the E-commerce and Physical Store：The Analysis in 3C industry 網路商機與實體店鋪之社會臨場感研究—以3C產品為例 Shih-Hsiu Lin 林士修碩士中原大學企業管理研究所 101 Nowadays IT industry has developed rapidly, Online shopping is becoming more and more mature. Consumers can rely on your monitor and keyboard at home, will be able to achieve the purpose of shopping. Consumers seem to have no physical store. This is not the factual situation. The physical store have it's advantages and the social presence played a very important role.This study aims to explore the social presence on these two platforms, to bring consumers the true feelings.Whether physical stores continue to grow under the pressure of the online shop Chyong-Ling Lin 林瓊菱 2013 學位論文 ; thesis 74 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 中原大學 === 企業管理研究所 === 101 === Nowadays IT industry has developed rapidly, Online shopping is becoming more and more mature. Consumers can rely on your monitor and keyboard at home, will be able to achieve the purpose of shopping. Consumers seem to have no physical store. This is not the factual situation. The physical store have it's advantages and the social presence played a very important role.This study aims to explore the social presence on these two platforms, to bring consumers the true feelings.Whether physical stores continue to grow under the pressure of the online shop
author2	Chyong-Ling Lin
author_facet	Chyong-Ling Lin Shih-Hsiu Lin 林士修
author	Shih-Hsiu Lin 林士修
spellingShingle	Shih-Hsiu Lin 林士修 The Application of Social Presense within the E-commerce and Physical Store：The Analysis in 3C industry
author_sort	Shih-Hsiu Lin
title	The Application of Social Presense within the E-commerce and Physical Store：The Analysis in 3C industry
title_short	The Application of Social Presense within the E-commerce and Physical Store：The Analysis in 3C industry
title_full	The Application of Social Presense within the E-commerce and Physical Store：The Analysis in 3C industry
title_fullStr	The Application of Social Presense within the E-commerce and Physical Store：The Analysis in 3C industry
title_full_unstemmed	The Application of Social Presense within the E-commerce and Physical Store：The Analysis in 3C industry
title_sort	application of social presense within the e-commerce and physical store：the analysis in 3c industry
publishDate	2013
url	http://ndltd.ncl.edu.tw/handle/07620070053712658032
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The Application of Social Presense within the E-commerce and Physical Store：The Analysis in 3C industry

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