The Impact of South Korea Signed FTA on the Domestic Polyester Staple Fiber Industry and the Future Business Strategy Research-Case Study of Shin Kong Synthetic Fibers in Polyester Staple Fiber

• Main Authors: Feng-Hsi Kao, 高豐熙
• Other Authors: Hsin-Hsin Chang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/50635814923865004155

碩士 === 中原大學 === 企業管理研究所 === 101 === Abstract The Asian financial crisis in 1997, Indonesia, South Korea and Thailand, the three countries most affected by this financial turmoil, such as Hong Kong, Laos, Malaysia and the Philippines have been affected. South Korea, after the financial turmoil began to adjust the economic and trade policies. In order to explore the international trade market, the South Korean government is actively seeking the signing of free trade agreements with other countries. During this period has been completed with the ASEAN (2004), Chile (2002), Singapore (2005), Thailand (2009), Vietnam (2012), India (2009), Peru ((2010), the European Union (2011) and the United States The signing of the Free Trade Agreement (2012) and so on, especially the signing of free trade with the United States in 2012. In South Korea full of triumph, the economic outlook is excellent, the Korean economy will fly in the future, but Taiwan is still unable to do anything. In this study, the most important oriented following: 1. To discuss with the background of the world's largest free trade zone and contents. 2. ECFA on Taiwan economic and trade predicament if that helps. 3. Situation analysis of the global polyester industry. 4. Taiwan's polyester industry, by marketing literature to explore for South Korea after the signing of free trade agreements, target market selection and formulation of business strategy. Due to Taiwan's special status, the international only 23 countries and Taiwan have diplomatic relations in right now, and almost are small countries, even if signed the FTA with diplomatic countries for Taiwan's international trade do not help so much. But if it is with the economic powerful countries signed, limited in international relationship can be said obstacles. How to overcome difficulties, from this research study, can be roughly sketched out an outline. The differential products are a must go the way, but the cost of control is also of paramount importance. How to differentiation and cost control link, this study also lists some of the practices. Furthermore, from this study that the polyester industry not only suffered the FTA impacted, and it gets to have also been the ECFA effect. Polyester industry faces to such a hostile environment, business transformation is necessary. In the past, mass production patterns need to make changes. Combination upstream and downstream, it is also the direction of future efforts. In addition, the choice of target market, it need to understand the region's consumer behavior too, the right products to the right place to be able to generate greater synergy. Face to environment unfavorable circumstances, the uncompetitive products and disadvantaged businesses, will gradually retreat from the market. In order to avoid becoming the next to be eliminated objects, future industry resilience needs to be more sensitive and rapid to be able to keep in trend. Keywords: Free Trade Agreement, Economic Cooperation Framework Agreement, Polyester Industry