Customer Reactions to Brand Name Redeployment after M&A- The Moderating Effects of M&A Type and Customer Entrapment
博士 === 中原大學 === 企業管理研究所 === 101 === In the context of M&A, how to redeploy two corporate assets is one of important organizational tasks. Among tasks, the management of intangible assets – in particular of corporate brand name is a critical element reflects consumers’ response. There has been in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55854954092160575145 |