The Relationship of Private Label Product Marketing and Foundries to Brand Equity and Repurchase Intention.
碩士 === 中原大學 === 企業管理研究所 === 101 === Due to the keen competition in globalized market, domestic bulk-sale stores have begun locating their own brand position in order to make a distinction among others. The scale of these bulk-sale stores is becoming larger, and the style of management towards chain-...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14891663007758537644 |