The Analysis of Firm Growth Strategies in Taiwan’s Chemical Fibers Industry

• Main Authors: Chin-Dar Ou, 歐金達
• Other Authors: Ru-Yu Wang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/84253619118755866075

碩士 === 中原大學 === 企業管理研究所 === 101 === Over the past forty years, chemical synthetic fiber companies have been growing relying on their own developing strategies. From the history of this industry, it is noticeable that there have been more and more competitions, and that the customers have been stricter with what they are looking for. The main motivation and goal in the treatise is to study the developing strategies of Taiwanese chemical synthetic fiber companies and to discover how companies change their strategies in order to fit in this constantly changing society. It becomes very important to develop unique strategies and to use its limited resources to make appropriate decisions. In addition, it also indicates the differences between developing strategies each corporation uses. At last, the results will be examples for companies’ references, in order to improve developments and stimulate the growth of corporations. The results show that developing theory tends to be internal development. The main reason is that it requires the least external resources, which makes it the fastest way to improve market holds. However, this mode is limited to its own resources. By using external resources, the development will be faster and more competitive. As the expansion of Mainland China continues, chemical synthetic fiber industry around the globe is facing severe threat. It is worth discussing whether companies in Taiwan will still have their advantages five years later. In addition, the life circle of chemical synthetic fiber has reached standardization in Taiwan. According to IPLC, these products need to be moved to other developing countries in order to reduce costs and to be close to market. This also causes Taiwan's companies to move to Mainland China and Vietnam. Nevertheless, as the economics in China grows rapidly, where the fiber companies will be moved to is to be conserved. When studying the developing strategy of Shinkong Synthetic Fibers Corporation, it is discovered that it mainly focuses on ordinary expansion. But to break through the obstacle of technology and market, it still adopts a part of market mode and Internet mode. After 2004, major executive changes are launched, which affects the development quite severely. The changes include reconstruction of company structure, profit center, performance measurement and rewards system. After launching these strategies, it has great positive effect in the profits and it also benefits Shinkong Synthetic Fibers Corporation a lot in the company culture and appearance.