The Service Innovation of Farmers′ Assocication in Taiwan - Typology , Measurement and Confirmation

• Main Authors: Huang,Yi-Ting, 黃怡婷
• Other Authors: Chuang,Li-Ming
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/qry2p9

碩士 === 長榮大學 === 高階管理碩士在職專班 === 101 === After monumental developments and changes in the economic structure, agriculture is no longer a primary industry in Taiwan. Consequently, groups that are mainly composed of farmers (famer associations) have recently pursued transformation to diversify operations and have begun to focus on service innovation. This study primarily used base-level farmer associations in Taiwan as the research subject to evaluate service innovation levels and pertinent influential factors. This study first developed an expert interview outline based on a literature review, and conducted discussions regarding the dimensions of novelty in the delivery process, service corrections, novelty in the service market, and novelty regarding service in farmer associations. A personnel questionnaire for the farmer associations was created and used to understand the service innovation recognition and levels of farmer personnel. Finally, this study conducted a weight analysis of the 4 dimensions and pertinent influential factors based on the mentioned information by using the analytic hierarchy process and expert feedback. After data analysis, we found that of the 4 dimensions of novelty in the delivery process, service corrections, novelty in the service market, and novelty regarding service in farmer associations, novelty in the delivery process was the chief factor. In the novelty in the delivery process dimension, the primary influential factor was market positioning updates. In the service correction dimension, the main factor was adjustments in management strategy. For novelty in the service market, the principal factor was the fit level of service innovation regarding the market. Lastly, in the novelty regarding service in farmer associations dimension, the predominant influential factor was the service innovation development process.