| Summary: | 碩士 === 中華大學 === 應用統計學系碩士班 === 101 === Due to fast economic development, Taiwan has been the developed country in term of industrial development. Following rapid social development, the pace of daily life is getting faster while people’s living pressure is increasing, too. With rapid economic growth, it is getting popular for people to raise pets. The study intends to understand the thoughts and recognition of university students toward pet raising. The study adopted students in Chung Hua University as the research subjects. There were total 250 questionnaires distributed in the campus and 210 of them were collected, the response rate was 84%/ Among the questionnaires collected, 192 were effective questionnaires, therefore the valid response rate was 91.4%; 18 questionnaires were invalid, and therefore the invalid response rate was 8.6%. The research period is from September 2012 to March 2013. From factor analysis, the seven major factors for university students to raise pets were: element 1. mainstay of life; 2. spiritual sensation; 3. do best care; 4. intimate accompany; 5. indulgence; 6. pet selection; 7 emotional exchange .
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