A Study on the Factors for a Customer to Choose Pineapple Cake as Local Specialty Gift
碩士 === 中華大學 === 企業管理學系碩士班 === 101 === In recent years, the government of Taiwan has been actively promoting tourism, and tourists tend to have the habit of purchasing well-known gifts. Among famous gifts, pineapple cake is a tourist favorite, and the fierce competition of pineapple cake market is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dw9267 |