Micro Film as the Strategy of IMC - The Case Study of Orange Hotel
碩士 === 中華大學 === 企業管理學系碩士在職專班 === 101 === With the progress of Internet media and mobile communication technology, microcinema has become one of the favorite mediums for Internet users to share ever since 2010. Companies also started to utilize micorcinema as a way to conduct promotion and brand acti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c66wy3 |