The Determinants of Consumer Behavior toward Online Booking Websites, a Case Study of Taiwan Market
碩士 === 中華大學 === 企業管理學系碩士班 === 101 === In this study, we focus on the study of consumer behavior toward online booking websites. The samples was randomly selected from the consumers at the headquarter of Taiwan Youth Hostel. The questionnaire is modified from the first pre-test questionnaire for its...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c99k95 |