| Summary: | 碩士 === 中華大學 === 科技管理學系碩士班 === 101 === With the development of technology and economics, mobile phone has become a necessity to people nowadays. The telecommunication operators in Taiwan are ready to step into the 4th generation, Long Term Evolution(abbr. LTE) from the 3rd generation(abbr. 3G) in hoping to construct a communication environment without dead spots while equipped with high-speed WiFi.
The coverage of the telecommunication operators’ signal has to reach a certain degree. How to set up the Base Transceiver Station efficiently has become an important issue to every telecommunication operators. Therefore, a further research on how BTS is built up is necessary to reach a seamless communication quality. As far as the telecommunication operators are concerned, the benefits of having a well-planed location for the establishment of the base station, the cost, the operation cost and the operation efficiency are needed to be further analyzed and discussed in order to finish the establishment of the BTS more efficiently and efficaciously.
This research aimed at establishing a common assessable model to measure the efficiency of BTS, and conferring the inefficiency issues that the setup of the BTS has through the application of DEA.
The results illustrate that the three fundamental costs to maintain the operation of BTS, rent, circuit fee and electricity fee, are in an inverse ration with the usage rate, which results that about 90% of the established BTS are inefficient. This shows that the intensity of BTS does not ideally provide service to the predicted amount of customers and increase revenue accordingly. The result was achieved by scientific quantitative calculation. The data collected is equipped with objectivity and with high reliability. Such innovative research has made an important contribution to the decision making of the strategic management of the telecommunication operators.
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