A Study on the Relationship benefits between armament procurement purchasing project scale and performance

• Main Authors: Yu Jia-Lin, 余佳霖
• Other Authors: Ho Li-Hsing
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/3zc944

碩士 === 中華大學 === 科技管理學系碩士班 === 101 === Based on national procurement risk management considerations, this study intends to apply relationship marketing management relationships in gains conduct of military weapons purchases from the project size and performance studies, consideration when trading relationship exists between trust, transaction sides will highly attention to their co-existence between , then this relationship in order to maintain long-term commitment to make the relationship between the vendor and the purchaser by creating long-term relationships, attention to the needs of the purchaser to provide innovative services to enhance the purchaser's satisfaction and confidence for manufacturers, thereby to obtain a more many purchasers commitment (Morgan and Hunt, 1994). Therefore, this study relations benefit as the size of the study arms procurement project performance factors, ascertain whether our supply relationship with the sales relationship benefit effect, this study by using a linear regression analysis revealed that: First, the relationship benefits of operating without significant enough to confirm the results of its size for the project (proxy variable for the project budget) have the effect of size. Second, the results of procurement performance without significant enough to confirm its size for the project (proxy variable for the project budget) have the effect of size. Third, the relationship benefits not significant enough to confirm the results of its operations with the procurement affect sexual performance.