An Empirical Study of Users' Continuance Intention and Word of Mouth toward SNA
碩士 === 中華科技大學 === 經營管理研究所 === 102 === There has been a long-running war going on over the mobile application and it has attracted increased attention in recent years. However, there has been little research on Social Network App (SNA). We try to extend the Expectation Confirmation Model with the Tec...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/68724085979607584264 |