An Empirical Study of Users' Continuance Intention and Word of Mouth toward SNA

碩士 === 中華科技大學 === 經營管理研究所 === 102 === There has been a long-running war going on over the mobile application and it has attracted increased attention in recent years. However, there has been little research on Social Network App (SNA). We try to extend the Expectation Confirmation Model with the Tec...

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Bibliographic Details
Main Authors: CHIA-CHENG CHANG, 章家誠
Other Authors: HUEI-HSIA HSU
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/68724085979607584264