The Study of The Media Viewer Behavior for The Digital Age of Cable Television Industry-A Case Study of Company K

• Main Authors: Sao hong Chen, 陳紹宏
• Other Authors: W. C. Chen
• Format: Others
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/83179575660155685817

碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 101 === The study of the rapid development of digital cable TV, program behavior analysis system for statistical analyses of samples is taken from the past begins to have access to census surveys. So the new program behavior analysis system can be more accurately informed user viewing behavior. In the new program in behavior analysis, cable TV operators have mastered each program area depending on the audience behavioral data, applications will be able to have more data. This research believes that cable TV industry will use above of program acts information, again plus through depending on the audience data investigation of related property do more depth of data discussion and analysis, outputs has height personal of effect of new form of advertising platform (following said: precision advertising); and such of new advertising mode can become existing of advertising industry and advertising main by is pleased to accept, and trust, used. At the same time, new program behavior analysis system for cable TV operators and companies, industry research cooperation unit, or existing cable TV industry can be the partnerships among other roles change, this study also raised the possibility of analysis and discussion.