| Summary: | 博士 === 長庚大學 === 企業管理研究所博士班 === 101 === A shopping mall usually owns and operates both a shopping retail area and a parking lot. Decision-making on parking lot pricing has long been an important issue in shopping mall operations. This study analyzes the decision problems inherent to parking lot pricing and shopping market free parking threshold defining by leveraging the criteria and achieving conflicting goals. To support this decision, formal analysis is used to analyze the decision problem. A decision flow is suggested and a series of mathematical programming models is proposed which makes the decision problem mathematically manageable. The capability of the model and some managerial implications are also demonstrated, through its application to a real case in Taiwan. Making a proper pricing decision for a parking lot not only attracts more visitors, but also benefits the company. To this extent, this study not only assists decision-makers in this confounding process, but also contributes to the field of the application of mathematical programming. The generalization of the proposed model for pricing problems in any type of market similar to a shopping mall that has a parking lot is therefore possible.
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