Factors Influencing Consumers Purchase Intentions of Advertising Recommendations on Blog
碩士 === 國立中正大學 === 資訊管理學系暨研究所 === 101 === With the developing of internet and technology, online advertsing is not only exsit on portal webs, but also exsit on blog. Blog marketing is a new communication tool, many companies nowadays market their products via blog. Therefore, understanding what consu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84559389451193467125 |