A Study on the Factors Influencing 7-Eleven Customers’ Intention to Use ibon e-Invoice Services

• Main Authors: Chen, Pei-Ju, 陳培茹
• Other Authors: Roan, Jin-Sheng
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/59317102690337998123

碩士 === 國立中正大學 === 會計與資訊科技研究所 === 101 === e-Invoice was listed in the “Plan to Develop Knowledge-based Economy in Taiwan” by the Executive Yuan in 2000 in order to promote virtual B2C (business-to-customer) operations. 7-Eleven, the largest convenience store chain in Taiwan, adopted electronic invoice into their checkout counters in 2012. Customers could use devices such as iCash card, Easy Card, Easy Co-branded card, and iCash Easy Card, to make their payments and later on inquired their transactions on 7-Eleven’s ibon system. Based on the concepts of Technology Acceptance Model, Theory of Reasoned Action, and Innovation Diffusion Theory, we incorporated trust, perceived risk, and some other external variables to explore the factors influencing 7-Eleven’s customers’ intention to use the ibon system. Questionnaires were distributed to 7-Eleven’s ibon electronic invoice service users and 295 valid ones were returned and analyzed. The findings were as follows: 1. Both compatibility and trust had positive impacts on perceived ease of use (PEOU) and perceived usefulness (PU). 2. Perceived risk had a negative impact on PEOU and PU. 3. PEOU had a positive impact on PU and attitude toward using ibon (ATT). 4. PU had a positive impact on ATT and behavioral intention to use ibon (BI). 5. ATT had a positive impact on BI. 6. Subjective norm did not have an impact on BI.