The Influence of Perceived Benefits, Perceived Risks, and Technology Readiness on Cross-channel Behavior
碩士 === 國立中正大學 === 行銷管理研究所 === 101 === In multi-channel environment, consumers can search information of products in one channel and buy it from others. The most important issue of cross-channel behavior is the relationship between online channel and mortar-and-brick. Online channel and mortar-and-br...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11282528428694717255 |