| Summary: | 碩士 === 國立中正大學 === 資訊管理學系暨研究所 === 101 === With advances in technology, the use of the Internet and wireless communications leads to the development of mobile technology, and due to wireless networks and communications infrastructure, the smartphone has become one of the high-used technologies in recent years. Among the mobile services, the most frequently used is social networks, especially Facebook. However, such use also brings a lot of negative impacts, such as: mobile anxiety, technology dependence, technostress, and so on. This study aims to investigate whether "Perceived Ease of Use", "Playfulness", "Concentration" and "Perceived Control" will affect the users who are using the mobile virtual communities (Facebook) creating the "Flow Experience", or "Technology Dependent", and further reducing or enhancing the "Ubiquitous Technostress ". In this study, a total of 1013 questionnaires were collected, and using SPSS 20 and AMOS 20 as data analysis tools, and the structural equation model technique was utilized to verify the path relationships in a proposed research framework. The results found that "Playfulness" and "Concentration" will positively affect "Flow Experience" and "Perceived Ease of Use"; "Playfulness", "Concentration" and "Perceived Control" will all positively affect "Technology Dependent"; "Technology Dependent" will positively affect the "Ubiquitous Technostress". Finally, when the user has "flow experience", it will reduce “Ubiquitous Technostress”.
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