The Brand Management of Taiwan Inductrial Product-A case study of the "C" company
碩士 === 國立中正大學 === 企業管理研究所 === 101 === Industrial brand management plays important roles that allow firms to gain substantial competitive advantages in industrial marketing field. However, many Taiwan’s companies are small and medium enterprises which lack experience and resources in brand management...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32031548096798123335 |