Assimilation or Contrast Effects? The Influences of Public and Private on Product Evaluation

碩士 === 國立中正大學 === 企業管理研究所 === 101 === Assimilation effect and contrast effect are belonging to compare two different concepts of psychology state. However, most of previous studies were about under condition of private. In real world, what we are thinking and behaving are more common under the condi...

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Bibliographic Details
Main Authors: Shih-Jung Yang, 楊仕榮
Other Authors: Shih-Chieh Chuang
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/21289471808386685254

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