Assimilation or Contrast Effects? The Influences of Public and Private on Product Evaluation
碩士 === 國立中正大學 === 企業管理研究所 === 101 === Assimilation effect and contrast effect are belonging to compare two different concepts of psychology state. However, most of previous studies were about under condition of private. In real world, what we are thinking and behaving are more common under the condi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/21289471808386685254 |