服務品質、企業社會責任認知、顧客－公司認同與顧客忠誠之探討
博士 === 國立中正大學 === 企業管理研究所 === 101 === The purpose of the study is to understand the path of developing service loyalty. Many researchers propose customer loyalty is the key of successful service business. However, prior researches focus most on tangible product loyalty whose outcomes may not be well...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06935286932511227178 |