The Effect of Unboxing information on Decision making process and Purchase intention：The Case of Smartphone
碩士 === 國立中正大學 === 企業管理研究所 === 101 === Nowadays, most of people in Taiwan has a smartphone. According to FIND investigation, it clams 6.09 million people has a smartphone in Taiwan. Most of consumers will ask somebody about the smartphone performance, or search unboxing on the internet. The purpose...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83833915471545457410 |