Exploring The Influences Of Organizational Impression Management Tactics: A Policy Capturing Approach

• Main Authors: Wu, Yiching, 吳宜靜
• Other Authors: 楊文芬
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/60310662755236259266

碩士 === 國立中正大學 === 企業管理研究所 === 100 === Research about organizational impression management tactics was little in the past, but the ways to establish, improve, maintain, or to protect the image of organizations are an important topic for discussion. We examined the effects of five organizational impression management tactics, boasting, exemplification, product disparagement, vilification, and out-casting on organizational attractiveness and applicants’ intention to apply using policy capturing approach in this study. 78 participants including 54 students and 24 current employees had taken parts in this study, and the students represented four colleges, and three degree levels. The results showed that boasting and exemplification will positively related to organizational attractiveness and applicants’ intention to apply for the actor organization, but product disparagement will negatively relate to applicants’ intention to apply of actor organization. Both vilification and out-casting tactics will negatively relate to actor organization’s attractiveness and applicants’ intention to apply.