| Summary: | 碩士 === 清雲科技大學 === 國際企業管理研究所 === 101 === Principles for choosing strategic alliance partners are important issues worth serious attention and researchers have also proposed many relevant principles. However, due to the differences in the nature of regional characteristics, local culture and industries and different firm size, principles for partner selection proposed by researchers vary from one to another. In addition, there are different types of alliances and different types of alliances affect the corresponding principles for partner section. In this study, we categorize alliances into horizontal alliance and vertical alliance. Our study subjects are participants in the construction industry and the vehicle and mechatronic industry in Taiwan and our study is conducted via in-depth interviews to understand the principles which participants choose their horizontal and vertical partners according to. These two types of alliances are compared and the differences in the principles for partner selection are analyzed. Our results show that the principles for horizontal alliance are more complicated, whereas the principles for vertical alliance are simpler. Horizontal alliance partners are likely to be chosen based on complementary resources or relationship with clients, whereas vertical alliance partners are likely to be chosen based on sound financials and establishment of evaluation mechanism.
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