The Tourist Experience A Case of Taiwan’s Alishan National Forest Recreation Area

• Main Authors: Mir Mohammad Sadat, 沈明儒
• Other Authors: Tzung-Cheng (T.C.) Huan
• Format: Others
• Online Access: http://ndltd.ncl.edu.tw/handle/94335856387362788648

碩士 === 國立嘉義大學 === 全英文授課觀光暨管理碩士學位學程 === 101 === Revisiting intention for a tourism destination is a crucial and important factor for future strategic planning and development. Environment Quality and Tourism Satisfaction may positively or negatively affect tourist's impression of a venue as a desirable tourism destination. In this thesis, we are examining, with a self-constructed questionnaire distributed to 400 visitors, the impacts of Environment Quality, Perceived Quality and Tourism Satisfaction on Revisiting intention of Alishan National Forest Recreation Area. The results indicate that environment and positively perceived quality significantly affect revisiting intension. Moreover, one of the findings of this survey is the importance of central and local government's improvement of the environment quality. Environment quality significantly affects perceived quality, which in turn significantly affects tourism satisfaction that has a positive relationship with revisiting intention. Furthermore, loyalty to the area is strongly and positively related with the intention to revisit the Alishan Recreation Area and to recommend it to friends and relatives.