A Comparative Study on Quality of E-Auction Business between Taiwan and Malaysia

A Comparative Study on Quality of E-Auction Business between Taiwan and Malaysia

碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 100 === E-commerce is one of the major vehicles of economic development in industrializing countries, and e-commerce auction site is playing an important part. However, the auction site customer interaction due to their different national and cultural factors...

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Main Authors: Lah, Wan-Kee, 林婉琪
Other Authors: 鄭雅穗
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/73278533865163280167
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spelling ndltd-TW-100YZU058360042015-10-13T21:33:09Z http://ndltd.ncl.edu.tw/handle/73278533865163280167 A Comparative Study on Quality of E-Auction Business between Taiwan and Malaysia 電子拍賣商務網站質量之研究-台灣與馬來西亞比較 Lah, Wan-Kee 林婉琪 碩士 元智大學 經營管理碩士班(企業管理與服務科學學程) 100 E-commerce is one of the major vehicles of economic development in industrializing countries, and e-commerce auction site is playing an important part. However, the auction site customer interaction due to their different national and cultural factors dimension showing different perspective to e-auction site quality and trust. In this study, WebQual as the research based to test customers in different countries to explore for the trust on the auction site. The university students in Taiwan and Malaysia were selected as the respondents for this research. This study also used Hofstede (2001) to analyze the cultural dimensions of different countries. The results showed that WebQual and customer trust for the e-auction site has a significant impact. 鄭雅穗 學位論文 ; thesis 91 en_US
collection NDLTD
language en_US
format Others
sources NDLTD
description 碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 100 === E-commerce is one of the major vehicles of economic development in industrializing countries, and e-commerce auction site is playing an important part. However, the auction site customer interaction due to their different national and cultural factors dimension showing different perspective to e-auction site quality and trust. In this study, WebQual as the research based to test customers in different countries to explore for the trust on the auction site. The university students in Taiwan and Malaysia were selected as the respondents for this research. This study also used Hofstede (2001) to analyze the cultural dimensions of different countries. The results showed that WebQual and customer trust for the e-auction site has a significant impact.
author2 鄭雅穗
author_facet 鄭雅穗
Lah, Wan-Kee
林婉琪
author Lah, Wan-Kee
林婉琪
spellingShingle Lah, Wan-Kee
林婉琪
A Comparative Study on Quality of E-Auction Business between Taiwan and Malaysia
author_sort Lah, Wan-Kee
title A Comparative Study on Quality of E-Auction Business between Taiwan and Malaysia
title_short A Comparative Study on Quality of E-Auction Business between Taiwan and Malaysia
title_full A Comparative Study on Quality of E-Auction Business between Taiwan and Malaysia
title_fullStr A Comparative Study on Quality of E-Auction Business between Taiwan and Malaysia
title_full_unstemmed A Comparative Study on Quality of E-Auction Business between Taiwan and Malaysia
title_sort comparative study on quality of e-auction business between taiwan and malaysia
url http://ndltd.ncl.edu.tw/handle/73278533865163280167
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AT línwǎnqí comparativestudyonqualityofeauctionbusinessbetweentaiwanandmalaysia
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