The Study of the Operational Phenomenon of Art Galleries in Apollo Building

• Main Authors: Pi-Hung Hsu, 許璧虹
• Other Authors: 謝慧中
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/51449532052781354286

碩士 === 元智大學 === 藝術與設計學系-藝術管理碩士班 === 100 === Taiwan’s galleries have fifty years of history. The gallery industry has built up communication bridges between artists and collectors, and also made more explicit division of labor on the art market. The Apollo Building was founded in 1978, progressively; the mansion has become a distributing center of art. Especially about in 1990, up to fifty galleries moved in and out, that demonstrated the prosperity of the Apollo Building and art market. The cluster of Apollo’s galleries is important to the history of Taiwan’s galleries, which were gathered in the building for around twenty to thirty years, creating an arena of culture and art. During the days of prosperity about in 1990, there were plenty of artists, collectors, teachers and students visiting the galleries, not only for business, but also for academic purpose. This article applied the theory of cultural diamond proposed by Wendy Griswold and later modified by Victoria D. Alexander, to position gallery intermediary role, to understand the link of each node, and to discuss the division of labor in art market; as well as using the theory of agglomeration economy to analyze the operation and development of the galleries in Apollo Building. Finally, through the marketing strategy and operational planning to explore the sustainable management of the gallery.