Innovation Management in the Health Care Industry－To the Hospital of A Military System

• Main Authors: Sin-Wei Sze, 師心慧
• Other Authors: 龐金宗
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/24806467245138750608

碩士 === 元智大學 === 資訊管理學系 === 100 === This paper aims to discuss how a hospital can maintain its sustainability under the pressure of low health-care funds from the government as well as the procurement of advanced and expensive electronics medical devices. With this changing environment in mind, each hospital is looking for a direction of “flee or flight”. Are there any kinds of immediate changes or new operation modes existing? One has to ponder this question seriously. “Hospital community” is a positive direction every hospital is going for. By consolidating local resources, using computerized facilities, combining medical professions can medical institutions be community health guardians. Every hospital knows community outreach is the only way promising the future and sustainability. In this study, we work on case studies and in-depth interviews to find innovative management approaches based on customer value proposition, key resources, key processes, profit formulas, and competitive strategies. We will talk about how hospitals in the military system can be rooted in communities and find innovative ways of doing business. The results of this study is based on 5 items, i.e., “customer value proposition”, “key resources”, “key processes”, “profit formulas”, “competitive strategies” to explore and to create a community care for people's health needs and expectations, seeking a sophisticated space and innovative management to strengthen community services.