Cluster Analysis: Churn Customer Consumption Patterns in Mobile Telecom Industry

• Main Authors: Shih-Yun Tsai, 蔡思畇
• Other Authors: 盧以詮
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/68455642807090202318

碩士 === 元智大學 === 資訊管理學系 === 100 === Taiwan's telecommunications is a highly competitive and saturated market, but the churn of customers is more than new customers. How to assist the operator is facing revenues decline due to losing customers. The study is on the churn of 3G telecom customer behavior by Clustering and Statistical Analysis, to analysis he churn of 3G telecom customer behavior. It can identify which is customers the main factor for churning. Providing sales marketing department propose new marketing strategies for retaining customer, to reduce customer churn.