| Summary: | 碩士 === 元智大學 === 管理碩士在職專班 === 100 === The rapidly changing global electronic information industry in 1990, most of the electronics industry in Taiwan-based foundry services, regardless of ODM, OEM or EMS electronic behalf of the industry today are faced with the test of profitability. Played a pivotal role in Taiwan's electronics industry in the global electronics supply chain, is also very close cooperation with international brand manufacturers, flourishing in the EMS industry mergers and acquisitions and integration events, to make this industry go gradually to the vertical integration trend more and more obvious. With the global economy, climate change, the electronic product life cycle gradually shortened, profits become more important, the EMS industry has entered the era of meager profit, EMS manufacturers is how to create competitive advantage development in this environment, like the previous integration, this is In this thesis, focus of the study.
In this study, a case study of the forward integration of the EMS companies the scope, extent and direction, as well as its growth strategy, forward integration, 3C marketing of the theory and literature, in-depth study of integrated development of the case forward andbusiness model, and to view its forward integration of 3C marketing channel layout and operating conditions, and summed up the simple logic of growth.
This study found that the case company is fit to 3C marketing channel development strategy of forward integration, is not suited to the development of its own brand, and the case assembled by the EMS product expertise to the marketing channel services, also have a competitive advantage. EMS factory in mainland China 3C marketing channel industry key success factors summarized several factors; by the division of areas of expertise that the bigger the trend in the mode of division of labor has been gradually developed into EMS companies and brand factory to work together for common meet the end-consumer demand, the trend of the development of this model, the EMS factory will be the big get bigger, obviously opened the gap between EMS companies. Virtual network path is a very important market in mainland China, one case in the development of the physical channel cut into the network channel development, can create 3C new access road. H case company in addition to the outside of the development strategy in the marketing channel, you can also go to the investment and small brands have the potential to plant, cultivate and use of already established marketing channel platform, small brand factory without scruples marketing through specializes in product development and cultivate brand stars of tomorrow.
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